When DandeLions Digital was formed in February 2018, creating a website was one of our first tasks. As a digital marketing company, we knew we needed to not only talk the talk but walk the walk. In order to help our clients, we first needed to excel at our own digital marketing strategy. WordPress was already in our wheelhouse, so we dove in with this tool and created our own website. Our original website served us well; however, the unexpected volume of interest in our products and services led us to seek a more robust website that would better represent our business. This year, we turned to Media Proper to help us put our best foot forward by revamping our website.
According to Behaviour Information and Technology, an international journal on the human aspects of computing, it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website, determining whether they will stay or leave. The first second on your website might matter more than all the seconds that follow, so make sure that the first second makes a great first impression.
Your website serves as a window into your company, so it’s important that it exude reliability. According to web credibility research from Stanford, 75% of the users that participated in the study admit to making judgments about a company’s credibility based on their website’s design. In a day and age where 85% of B2B customers search the web before making a purchase decision, your website is likely a prospect’s first impression of your company and offerings. As it turns out, the look and feel of your website are the primary drivers of those first impressions. According to Userbrain, visual components such as color, text legibility, and the compelling use of images (particularly the main image on the page) all play a part in whether users have a favorable response to a given website. While these visual components are a major factor in your website’s first impression, ease of use is also important; the user must be able to easily find what they want.
When observing our own website, we realized that a design overhaul and some changes in the CMS (content management system) could result in significant conversion boosts. To accomplish this, we turned to a savvy and skilled professional who understands the importance of good web design: Media Proper. Media Proper is a full-service website design and optimization firm, also located here in Media, PA. They offer clean, fully-customizable, user-centered websites that effectively connect your business to your digital audience. They specialize in web design, ongoing SEO (search engine optimization) services, website care and maintenance, and practical hosting solutions for long-term success. Media Proper believes there are three aspects to a good first impression:
- An enticing SEO title and meta description
- Quickly-loading site pages
- An easily-navigable and visibly pleasant site
Your site should nail all three in order to keep a visitor engaged. Media Proper helped DandeLions Digital accomplish just that!
Our old website served us well, but now that Media Proper has revamped it, our website truly reflects our brand and business. Previously manual tasks are now performed in a better-organized CMS and have become much easier. For example, our CMS pulls from case studies published on our website and automatically features quotes from those studies on our homepage. Not only has our website’s ease of use been improved, but Media Proper has taken the site’s visuals to a whole new level. By incorporating a dynamic homepage and interactive subpages, the website has transformed into what we think DandeLions Digital is all about.
About DandeLions Digital:
Digital marketing is an integral part of any organization’s marketing efforts, but effective digital marketing campaigns are tailored to each organization’s brand and voice. This requires a unique approach for each organization.
All organizations can benefit from the use of digital marketing; however, at DandeLions Digital, we focus on a specific type of client. We understand that digital marketing is essential for communication and engagement within municipalities and nonprofits. Municipalities and nonprofits require a different approach than say, digital marketing for a retail store or a B2B. Our clients benefit from digital marketing first and foremost because they already have an engaged audience who want to know what their organization has to say! We understand that digital marketing is essential for communication and engagement within municipalities and nonprofits but these organizations often don’t have the manpower or bandwidth to plan and sustain a full digital marketing plan – so we do it for them! Contact us at: hello@dandelionsdigital.com or visit our website at https://dandelionsdigital.com
About Media Proper:
Media Proper is a full-service website design and optimization firm. We offer clean, fully-custom, user-centered websites that effectively connect your business to your digital audience. Our capabilities include web design, ongoing SEO services, website care and maintenance, and practical hosting solutions for long-term success. Visit Mediaproper.com for additional information.
